Kolkata – Culture, Trends and Fashion

History

Kolkata is known for the most influencing culture in India. Visiting the streets of Kolkata shows you an extraordinary passion in people. According to the evidence of Archeological study, this place shaped in 1690 with the advent of British. The East Indian Company at that time accompanied a village “Kolkata" (Kolkata in present) that was very important for establishing construction firms. Over the time the village contributed many educational advantages for the British.

Language                                                                                                                

The literacy rate is quite high of Kolkata so you will see language diversity here but most of the people speak the Bengali language. The other languages that are open in the region are Oriya, Urdu, Gujarati, and Tamil in some regions. Additionally, a majority of people speak English language here.

Food

Food trend in Kolkata is very specific. The varieties of sweets and fast food dishes make extraordinary taste. In addition, spicy, Chinese and rice with fish curry and more are yummy dishes in the city.

Art

The famous crafting in Kolkata comes with wall painting and fancy dolls. Besides, the ornamental and stonework are superior in this city.

Festival

Kolkata has many religious trends like Durga Pooja, Kali Pooja, and Dol Poornima. Durga Pooja is the most popular celebration among the people that hugely specifies the devoted culture of Kolkata.

Shopping

Kolkata is a well-liked place for shopping with many pleasurable shopping stores. The enriched places include all local and international items at affordable price. New market, College Street, Shyambazaar, and Hatibagan markets are some famous destinations in Kolkata for shopping.

Fashion Sense in Kolkata

In Kolkata, the trendy fashion among people includes a diverse pattern of kurtas, pants, and sarees etc. Different clothing materials like cotton, silk, and Chiffon generally are used in draping the dresses. At the time of cultural worship Durga Pooja, people make an individual fashion style with fashionable elements and accessories to keep alive the tradition. Women choose their favorite palazzo with kurta and colorful tunic sarees.

Furthermore, the ethnic age-group of women in Kolkata goes for the fabulous colors as per the complexion. A number of pastel colors like coral pink, purple, sky blue and much more give the most attractive ethnic look all the time.

Street Boutique

In Kolkata, there are thousands of fashion destinations that add modern and classic patterns of outfits. Some popular fashion boutiques of Kolkata-

1.      Needle murmur

In this fashion store, you can find a good collection of outfits for men and women. This small boutique adds kurtis, dupattas, stoles, and sarees and several kinds of women dresses patterns. The destination is located at Ballyganj place – 82/9A, Kolkata – 700019

2.      Fanetta

Fanetta is one of the most popular fashion store located in Kolkata. This beautiful place provides the ultimate choice of women clothing brands such as straight kurta, flared kurta, ikat kurta, floral and pastel designs etc. Fanetta could give you a good level of fashion experience with classic styles. This place is located at- 1^st floor, 102B, Ballygunge Place, Kolkata - 700019

3.      Vrindaban boutique

At this place, you will see the assortment of women kurtas, sarees, and other customized outfits. The best thing at this boutique is that customers can put their preference and then the outfits are customized accordingly. Location- 377/C, Prince Anwar Shah Rd, Kolkata- 700068

4.      Berries

The collection for women fashion at this store adds a wide range of clothing varieties such as tops, kurtas, sarees, lehngas, and skirts etc. Besides, you can find customized dresses for all age groups. Location of Berries- GB84, Rajdanga Main Road, East Kasba, Kolkata- 700197

Content source: https://kolkatalifestyle.com

Source of Natural Colorants for Hand Block Prints

Introduction

Using natural and vegetables colors for dying fabrics and other materials is one of the dates back arts in India. Carrying out tests of fruit and vegetable colors has come as better results into hand block print art. Later many different colors were made using chemical elements but it came as harmful results in diseases like skin problem, itching, and infection etc.  So in the recent time in India, the experts are working to produce eco-friendly colorants and experimenting with various natural sources. 

Most of the natural sources are produced from plants and fruits (leaves, flowers, fruits, seeds, bark, roots, berries etc).  In addition, there are lots of basic origins colorants are extracted from-

Indigo Blue

Indigo is the most popular dye of ancient’s time implemented to color a variety of fabric materials. It is extracted from the leaves of Indigo Ferra Tinctoria. Some fabrics like silk, cotton, and wool can be colored using Indigo blue. Likewise, it is implemented in hand block printing to stamp designs onto women clothing accessories moderately such as scarves, dupattas, and kurtas etc.

Kamala Pigment

This beautiful color is extorted from the flower of Kamala plant. This pigment is good for dying silk and wool fabrics. Leaving yellow shades, it produces brightness to the outfits.

Manju Fruit

It is also used for coloring silk and wool materials. It produces gray-cream color shades with the amalgamation of iron and alum. Mostly, this dye is used to create golden prints onto light and shade fabrics.

Madder

 In the historic time, Madder was used in Egypt.  Madder (Rubia Cardifolia) is a good source of dye, commonly produces colorants like pink, red and orange. Moreover, Madder contains about 20 compounds of colors. Red and purple colors in the chemical blends construct a good range of natural colorants. 

Alizarin

Alizarin is extracted from the roots of Indian Madder. It also produces multiple color shades as Madder gives. It contains red, pink and purple with better dying fastness. Alizarin printing is known as the most used technique in hand block printing. Red and maroon both are basic natural colors implemented as essential rudiments in hand block printing.

Wrapping Up

Indian textile industries deal with a massive expertise in producing the technologies of natural colorants production.  From the ancient time, India has been revealing the working knowledge of pigmentation across the world. In the recent time, we have found diverse shades using natural sources and now implementing those for coloring cotton, silk, and wool fabrics.

JOVI™ Fashion is a women clothing online store, includes a variety of hand block printed outfits for women like Anarkali kurta with golden prints, ikat printed dress, straight kurta with indigo prints and red printed scarves. For any inquiry: jo@jovifashion.com

 See our collection: http://bit.ly/2PisDGl

women kurtas collection online

Round neck Straight Kurta with front button and Straight pants! JOVI™ Fashion includes some essential modes of kurta sets like printed kurta with side gathered, plain flared kurta, and Angrakha style etc.

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Must-Have Clothing Guide for Winter

The weather cools down and now it is enough to think about the wearing materials should have in the winter time. So, you need to add multiple items in your wardrobe that are useful in winter but what way you are going to fight with your fashion sense.  For this chic season, everyone wants to prepare a way of winter essentials without giving up fashion sense but how is it heading to be simple to stay comfortable in this cold time? Let’s explain some significant warm dresses that could help you to set a fitting layer without compromising with the fashion-

1.      Turtleneck

Chic Turtleneck is a beautiful essential that keeps your style live and set a foundation for your winter clothes. This versatile and trickier top throws an unexpected dressing sense and transforms your fashion to street style. There are a number of this chic pattern make you more effortless and cozy. In addition, Turtleneck with jeans and long cardigan can give you a complete slaying outfit look.

2.      Hooded Rain Jacket

Sometimes we face an unexpected rainy winter time and we need to layer a protective or water-resistant jacket. A hooded rain outfit can be the best option. You can choose from multiple colors but black and white is all time good in order to uphold your fashion.

3.      Woolen Coat/Jacket

Wool Jacket is the most popular chic outfits you can see most of the people wearing in winter season especially in December and January.  The fashionable long woolen coat throws a bold and shining statement that takes you to fashion-forward all-time in winter. There are multiple colors include gray, navy, white, and black and many other hues. So, adding a wool coat or jacket could make sure your weariness chicer.

4.      Scarf

You should not forget to add a cozy warm scarf when you are layering some beautiful outfits in the cold season. A scarf is experimental when you are wearing that different mode like closely wrapped around the neck or loose enough. Besides, you can invest a few neutral colors that present you more stylish in the time.

5.      Long Leggings

Winter is the perfect time to apply different vibrant and long printed leggings in your fashion. Wearing a tight solid legging under the woolen jacket or skirt could add a warmth layer and keep you stay ahead in winter wear trends. So, wearing thick enough long leggings can hold the warmth and make you comfy without giving up your style in this season.

See Ethnic Collection: https://www.jovifashion.com/

JOVI™ Store in Hydreabad

JOVI™ Fashion is making a theory of rising! Now we are coming to Hyderabad with some amazing handpicked designs from our latest collections. JOVI™ influences the best traditional and ethnic fashion wear that always on the rhythm of up-and-coming fashion trend. Visit: http://bit.ly/2DY6WKv

 The racks will be up from 27th November, 2018 onwards.    

  Hyderabad Store

  MEHR STUDIO

  6-3-200/B5, Ground Floor, Road No. 1, Banjara Hills,

  Near Karachi Bakery, Hyderabad, Telangana - 500034

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Fashion Boutiques for Women in Goa

You hardly find a beautiful and cool destination than Goa in India. Fashion boutique for women in Goa, along with this theme the choice for women clothing is inspired as per the topical atmosphere. In flounce, besides the beaches and streets, you can see lots of categories of outfits and accessories for women with several traditional ensembles. So, let us walk off to the nearly all popular fashion places where you discover lots of fashion mode to explore!

Sosas

Sosas is one of the most popular Indian fashion houses has a wide range of casual wears in stock. The imposing collection includes cotton and silk outfits, modern chic dresses and handbags etc. Moreover, you can come across a better selection of trendy women clothing and accessories at this place. So, visiting this fashion you could definitely have an impeccable level of Goa fashion.

Malini Ramani

This famous fashion place is known for its glamorous assortment of creative traditional and modern designs. While you visit Goa you can find a combination of several Indian fashion designs at different places. Malini Ramani is extraordinarily popular for offering such things. If you admire most trendy and stunning wearing, the collection of Malini Ramani is a perfect blend of Indian fashion silhouettes that you can’t ignore.

Jade Jagger

Ashwem Beach in North Goa, the beautiful spot defines elegance and perfect glamour with the latest trends. Jade Jagger which has a gorgeous collection of wears and accessories catch the attention of every individual while you visit Ashwem Beach. This famous boutique shows an iconic role consists of women fashion line.

JOVI™ Fashion

Apart from these fashion localities, we bring you to JOVI™ Fashion, a newly installed women fashion store in Madgaon town. At JOVI™, you can see a brimming of ethnic wears like floral dresses, hand block printed kurtas, Anarkali kurta and much more. You will find here something exceptional with traditional style and grace for autumn and springtime. So, if you have a little traditional in mind you should go for JOVI™ Fashion.

Sacha’s Shop

Sacha’s shop is also a well-known store that offers an impressive mix of assorted fashion accessories and clothing products. The fabulous collection includes jewelry leather bags, scarves, and cool stuff. You can't miss visiting this striking boutique place while you are on a Goa trip.

Paper Boat Collective

If you are still in a perplexity even you have visited several fashion boutique places then you should go for “Paper Boat collective” located in a Portuguese home. This shopping spot brings an exclusive and eccentric pattern of clothes and accessories. You positively feel an artisan atmosphere with some asymmetric clothe fashion for women. This ultimate fashion house carries on a great fashion lifestyle. 

Visit to see more: https://www.jovifashion.com

Floral Long Kurta

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Off White printed Long Gathered Kurta! It’s time to add a different pattern in your collection. This stylish kurta is comfortable and well-dressed and this fusion style could make you traditional and modern as well.

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Flared Long Kurta with Palazzo Pants

Sort out the most stylish pattern like Solid aqua flared kurta! This used fabric is an assortment of Rayon and Mulmul that you can wear with palazzo pants and floral dupatta. So now let it start to be you charismatic in the fashion.

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Women Clothing

There are lots of varieties of traditional clothes for women. So, sometimes it is tricky to classify the variety of traditional outfits. We bring you few most-liked pieces like halter neck Anarkali kurta, flared long kurta, printed design or hand block design etc. You could feel an ethnic soul with a new advent of fashion style with this striking collection.

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The Wardrobe Classic This Festive Season

A nonstop delightfulness with their nearest and dearest, acceptable parties with own people and friends, and then finally all folks are unified who was awaited for this festive period. The great festive season is finally on the way and everyone has an excitement to enjoy every moment of the time.  

Although having all enthusiasms, the most worrying thing for women is about their wearing. On any festival, for a style-conscious woman, it is really perplexing to find a perfect match of the outfit. Despite having a good stuff of dresses in the wardrobe, she still thinks about more selections so could get a fitting outlook. To get overcome this dilemma we would like to bring in few festival-themed attires for women who still seeking an ideal side of fashion.

Straight Kurta: If you want to choose a casual form on that festival you could go with straight kurta with three fourth sleeves. It is probably going to be attractive especially when you are on a long celebrating day. You could have a range of patterns in your wardrobe with different hand block prints, floral prints, and more fabulous colors. Always remember that being comfortable is always a good key to your body wellness.

Flared Kurta: Plain or printed flared kurta also could be the right choice for that festive event. A complete set of three fourth sleeves kurta and palazzo pants completely give you a cool covered look for the entire day. If you have these dresses in your wardrobe then don’t forget to have on printed dupatta to come across a classic appearance.

Anarkali: Anarkali is a traditional style entirely that absolutely throws a charming and pretty impressive look to others. Long Anarkali kurta with tassels could be a good trick to feel more fabulous and be stand out from the crowd. An Anarkali dress is complete when it is paired with a pant and dupatta. This way the trendy classic dress is different from usual kurta patterns. Moreover, you can choose a typical color from peach, yellow, blue, black, and lemon etc. It will throw a distinctive mode to your fashion.

Short Top: A short top can embody with delightful fashion resilience to every woman who wants herself to present in western mode. Block printed and halter neck short top that comprises denim jeans to complete the pair. With this beautiful dress fitting, you could convince yourself to stay the comfortable whole day with your comparatives. 

Crop Top with Lehenga: This is one of the most fabulous dresses for any kind of traditional occasion. The beautiful set of a crop top and lehenga can give a celebrity look and help you to make the day swing by keeping you classy. Crop top in several hues like peach, pink, black, and gray provide an amazing and ideal look on the day. So, including this stunning pair in the wardrobe, you may increase your fashion selections for the festive time.

Visit at: https://www.jovifashion.com

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Jovial Spirit-an outfit for today’s woman!!

Where the women today are pursuing higher education, becoming doctors, lawyers, CEO’s and proving themselves better and efficient than man in every field, there is one field left which still has clear dominance of men, the field of harassment. Yes, in the wake of the recent #me too movement, I designed this outfit.

Where the women today are pursuing higher education, becoming doctors, lawyers, CEO’s and proving themselves better and efficient than man in every field, there is one field left which still has clear dominance of men, the field of harassment. Yes, in the wake of the recent #me too movement, I designed this outfit.

Don't judge me but honestly, in the agitation of the sexual harassment stories going on the media, I worked on the color scheme of this liner suit pattern. I choose its color in contrast because I wanted to show two sides of women. With white I tried to reflect the cleanliness and purity of women’s character and the idea behind maroon is to show immense strength, courage, ambition, and confidence to break those who mess with us. There are peace and love but there is an anger of revenge too.

Not leaving behind the festive purpose of this suit, I added on the raffles as the border of the dupatta and made tassels for the right side of the kurta. While the raffles accentuate the fullness of body and presence of your personality, the tassel will sway gracefully with every movement of yours. The tassels are handmade with the leftover fabric of maroon kurta and white embroidered flowers on it.

 The same embroidered flowers are also placed around the V neck to decorate it a bit. Rest all the attention-grabbing or amplifying effect is carved out from the golden prints on the dupatta and palazzos. The golden color is not just considered as royal and auspicious but also reflects positive energy. These prints on dupatta and palazzos render a complete look to the plain maroon kurta. 

The fabrics used for Jovial Spirit are cotton and flax. These are very soft, comfortable and easy to wash materials. Order this outfit and look exceptionally exquisite on this Diwali. The Palazzo will add to your extravagant and trendy approach in dressing. In all these suits is going to make jaws dropped. Pair it with nice juttis and silver jhumkas and go for minimal makeup to get genuine compliments. 

Remember, the colours you wear speak a lot about you and this Diwali, let your outfit shout for you that you are beautiful beyond description and powerful beyond measure. 

Love, 

Jyoti <3

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Why should foreigners buy hand block printed clothes of Rajasthan?

“To other countries, I may go as a tourist but to India, I come as a pilgrim” This I have heard not from one but from many foreigners who love India and visit it often. With a population of 1.2 billion people, a plethora of languages, religions, dance forms, art, food, customs and so much, this country is indeed a fascinating land. It is not just the best place to visit and experience diversity but also a paradise for shopping. There is so much incredible produced or made in India that literally foreigners get confused, what to pick and what to leave. Well, solving this confusion a bit here is one suggestion for tourists to India. Do buy handblock printed fabric of Rajasthan and my reasons for this are as follows:

Ancient: There has been archaeological evidence about the existence of the basic form of block printing from 3000 BCE, the era of the Indus Valley Civilisation. This traditional art went through its own evolution cycle until or unless the kings of the 12th century gave it a royal patronage. Currently, it is practiced in states like West Bengal, Gujarat, and Rajasthan but the state which is popular for the authentic form of it is Rajasthan. The artisans which are practicing this art from their generations reside in Bagru, a small village in the Rajasthan and precisely print every single fabric by their hands.

Creative and Colourful: With a beautiful amalgamation of colors and prints influenced by varied cultures of the world, this art is indeed exclusive and outstanding. Generally, block printing is done on a white or pastel background where there are separate blocks for each color. The outlines are made first and then the bright colors like indigo, orange, yellow, green, red etc are filled in. The patterns are bold and printed repeatedly in rows. Trust me, the melange of flowers, buds, leaves, and various other contemporary prints looks beautiful in symmetry with bright colors popping out on a light base.

Labor intensive: In this age of machines, where tons of fabric gets ready in just no time, the hand block printed fabric is created with all care and hard work of many days. It is an artisan produced textile and guess this factor alone makes it really attractive. If you happen to visit Rajasthan, do have a look at the variety of these hand block printed clothes, you will see an apparent human touch with fascinating little imperfections that cannot be replicated by machines.

Unique and Inexpensive: Variety of hand block printed apparels like saree, dresses, kurta, scarfs, suits etc are available in India at reasonable prices. It’s not that you can't get it anywhere else but since it is originally manufactured here and gets exported; its prices shoot up in another land after being imported there. More, it is a unique art form of India which must be bought from its native land only.

Eco-friendly: Last but not the least; I feel this art is a cumulative celebration of ecological, integrity, plants, nature and people closely involved in each step. The prints are beautiful renditions of plants, animals and human culture, the human hands work in place of machines and the colors are naturally prepared from vegetables and flowers. Indeed this Eco-friendly art deserves appreciation and recognition from all around.