women kurtas collection online

Round neck Straight Kurta with front button and Straight pants! JOVI™ Fashion includes some essential modes of kurta sets like printed kurta with side gathered, plain flared kurta, and Angrakha style etc.

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Must-Have Clothing Guide for Winter

The weather cools down and now it is enough to think about the wearing materials should have in the winter time. So, you need to add multiple items in your wardrobe that are useful in winter but what way you are going to fight with your fashion sense.  For this chic season, everyone wants to prepare a way of winter essentials without giving up fashion sense but how is it heading to be simple to stay comfortable in this cold time? Let’s explain some significant warm dresses that could help you to set a fitting layer without compromising with the fashion-

1.      Turtleneck

Chic Turtleneck is a beautiful essential that keeps your style live and set a foundation for your winter clothes. This versatile and trickier top throws an unexpected dressing sense and transforms your fashion to street style. There are a number of this chic pattern make you more effortless and cozy. In addition, Turtleneck with jeans and long cardigan can give you a complete slaying outfit look.

2.      Hooded Rain Jacket

Sometimes we face an unexpected rainy winter time and we need to layer a protective or water-resistant jacket. A hooded rain outfit can be the best option. You can choose from multiple colors but black and white is all time good in order to uphold your fashion.

3.      Woolen Coat/Jacket

Wool Jacket is the most popular chic outfits you can see most of the people wearing in winter season especially in December and January.  The fashionable long woolen coat throws a bold and shining statement that takes you to fashion-forward all-time in winter. There are multiple colors include gray, navy, white, and black and many other hues. So, adding a wool coat or jacket could make sure your weariness chicer.

4.      Scarf

You should not forget to add a cozy warm scarf when you are layering some beautiful outfits in the cold season. A scarf is experimental when you are wearing that different mode like closely wrapped around the neck or loose enough. Besides, you can invest a few neutral colors that present you more stylish in the time.

5.      Long Leggings

Winter is the perfect time to apply different vibrant and long printed leggings in your fashion. Wearing a tight solid legging under the woolen jacket or skirt could add a warmth layer and keep you stay ahead in winter wear trends. So, wearing thick enough long leggings can hold the warmth and make you comfy without giving up your style in this season.

See Ethnic Collection: https://www.jovifashion.com/

JOVI™ Store in Hydreabad

JOVI™ Fashion is making a theory of rising! Now we are coming to Hyderabad with some amazing handpicked designs from our latest collections. JOVI™ influences the best traditional and ethnic fashion wear that always on the rhythm of up-and-coming fashion trend. Visit: http://bit.ly/2DY6WKv

 The racks will be up from 27th November, 2018 onwards.    

  Hyderabad Store

  MEHR STUDIO

  6-3-200/B5, Ground Floor, Road No. 1, Banjara Hills,

  Near Karachi Bakery, Hyderabad, Telangana - 500034

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Fashion Boutiques for Women in Goa

You hardly find a beautiful and cool destination than Goa in India. Fashion boutique for women in Goa, along with this theme the choice for women clothing is inspired as per the topical atmosphere. In flounce, besides the beaches and streets, you can see lots of categories of outfits and accessories for women with several traditional ensembles. So, let us walk off to the nearly all popular fashion places where you discover lots of fashion mode to explore!

Sosas

Sosas is one of the most popular Indian fashion houses has a wide range of casual wears in stock. The imposing collection includes cotton and silk outfits, modern chic dresses and handbags etc. Moreover, you can come across a better selection of trendy women clothing and accessories at this place. So, visiting this fashion you could definitely have an impeccable level of Goa fashion.

Malini Ramani

This famous fashion place is known for its glamorous assortment of creative traditional and modern designs. While you visit Goa you can find a combination of several Indian fashion designs at different places. Malini Ramani is extraordinarily popular for offering such things. If you admire most trendy and stunning wearing, the collection of Malini Ramani is a perfect blend of Indian fashion silhouettes that you can’t ignore.

Jade Jagger

Ashwem Beach in North Goa, the beautiful spot defines elegance and perfect glamour with the latest trends. Jade Jagger which has a gorgeous collection of wears and accessories catch the attention of every individual while you visit Ashwem Beach. This famous boutique shows an iconic role consists of women fashion line.

JOVI™ Fashion

Apart from these fashion localities, we bring you to JOVI™ Fashion, a newly installed women fashion store in Madgaon town. At JOVI™, you can see a brimming of ethnic wears like floral dresses, hand block printed kurtas, Anarkali kurta and much more. You will find here something exceptional with traditional style and grace for autumn and springtime. So, if you have a little traditional in mind you should go for JOVI™ Fashion.

Sacha’s Shop

Sacha’s shop is also a well-known store that offers an impressive mix of assorted fashion accessories and clothing products. The fabulous collection includes jewelry leather bags, scarves, and cool stuff. You can't miss visiting this striking boutique place while you are on a Goa trip.

Paper Boat Collective

If you are still in a perplexity even you have visited several fashion boutique places then you should go for “Paper Boat collective” located in a Portuguese home. This shopping spot brings an exclusive and eccentric pattern of clothes and accessories. You positively feel an artisan atmosphere with some asymmetric clothe fashion for women. This ultimate fashion house carries on a great fashion lifestyle. 

Visit to see more: https://www.jovifashion.com

Floral Long Kurta

Get 20% OFF!

Off White printed Long Gathered Kurta! It’s time to add a different pattern in your collection. This stylish kurta is comfortable and well-dressed and this fusion style could make you traditional and modern as well.

Shop now: http://bit.ly/2TzqNEr

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Flared Long Kurta with Palazzo Pants

Sort out the most stylish pattern like Solid aqua flared kurta! This used fabric is an assortment of Rayon and Mulmul that you can wear with palazzo pants and floral dupatta. So now let it start to be you charismatic in the fashion.

Get 20% OFF from JOVI Fashion!                                                                                                            

Show now: http://bit.ly/2FxfQjG

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Women Clothing

There are lots of varieties of traditional clothes for women. So, sometimes it is tricky to classify the variety of traditional outfits. We bring you few most-liked pieces like halter neck Anarkali kurta, flared long kurta, printed design or hand block design etc. You could feel an ethnic soul with a new advent of fashion style with this striking collection.

Now get 20% OFF for your purchase!

See more: https://www.jovifashion.com

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Android app: http://bit.ly/2DBB6CX

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The Wardrobe Classic This Festive Season

A nonstop delightfulness with their nearest and dearest, acceptable parties with own people and friends, and then finally all folks are unified who was awaited for this festive period. The great festive season is finally on the way and everyone has an excitement to enjoy every moment of the time.  

Although having all enthusiasms, the most worrying thing for women is about their wearing. On any festival, for a style-conscious woman, it is really perplexing to find a perfect match of the outfit. Despite having a good stuff of dresses in the wardrobe, she still thinks about more selections so could get a fitting outlook. To get overcome this dilemma we would like to bring in few festival-themed attires for women who still seeking an ideal side of fashion.

Straight Kurta: If you want to choose a casual form on that festival you could go with straight kurta with three fourth sleeves. It is probably going to be attractive especially when you are on a long celebrating day. You could have a range of patterns in your wardrobe with different hand block prints, floral prints, and more fabulous colors. Always remember that being comfortable is always a good key to your body wellness.

Flared Kurta: Plain or printed flared kurta also could be the right choice for that festive event. A complete set of three fourth sleeves kurta and palazzo pants completely give you a cool covered look for the entire day. If you have these dresses in your wardrobe then don’t forget to have on printed dupatta to come across a classic appearance.

Anarkali: Anarkali is a traditional style entirely that absolutely throws a charming and pretty impressive look to others. Long Anarkali kurta with tassels could be a good trick to feel more fabulous and be stand out from the crowd. An Anarkali dress is complete when it is paired with a pant and dupatta. This way the trendy classic dress is different from usual kurta patterns. Moreover, you can choose a typical color from peach, yellow, blue, black, and lemon etc. It will throw a distinctive mode to your fashion.

Short Top: A short top can embody with delightful fashion resilience to every woman who wants herself to present in western mode. Block printed and halter neck short top that comprises denim jeans to complete the pair. With this beautiful dress fitting, you could convince yourself to stay the comfortable whole day with your comparatives. 

Crop Top with Lehenga: This is one of the most fabulous dresses for any kind of traditional occasion. The beautiful set of a crop top and lehenga can give a celebrity look and help you to make the day swing by keeping you classy. Crop top in several hues like peach, pink, black, and gray provide an amazing and ideal look on the day. So, including this stunning pair in the wardrobe, you may increase your fashion selections for the festive time.

Visit at: https://www.jovifashion.com

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Jovial Spirit-an outfit for today’s woman!!

Where the women today are pursuing higher education, becoming doctors, lawyers, CEO’s and proving themselves better and efficient than man in every field, there is one field left which still has clear dominance of men, the field of harassment. Yes, in the wake of the recent #me too movement, I designed this outfit.

Where the women today are pursuing higher education, becoming doctors, lawyers, CEO’s and proving themselves better and efficient than man in every field, there is one field left which still has clear dominance of men, the field of harassment. Yes, in the wake of the recent #me too movement, I designed this outfit.

Don't judge me but honestly, in the agitation of the sexual harassment stories going on the media, I worked on the color scheme of this liner suit pattern. I choose its color in contrast because I wanted to show two sides of women. With white I tried to reflect the cleanliness and purity of women’s character and the idea behind maroon is to show immense strength, courage, ambition, and confidence to break those who mess with us. There are peace and love but there is an anger of revenge too.

Not leaving behind the festive purpose of this suit, I added on the raffles as the border of the dupatta and made tassels for the right side of the kurta. While the raffles accentuate the fullness of body and presence of your personality, the tassel will sway gracefully with every movement of yours. The tassels are handmade with the leftover fabric of maroon kurta and white embroidered flowers on it.

 The same embroidered flowers are also placed around the V neck to decorate it a bit. Rest all the attention-grabbing or amplifying effect is carved out from the golden prints on the dupatta and palazzos. The golden color is not just considered as royal and auspicious but also reflects positive energy. These prints on dupatta and palazzos render a complete look to the plain maroon kurta. 

The fabrics used for Jovial Spirit are cotton and flax. These are very soft, comfortable and easy to wash materials. Order this outfit and look exceptionally exquisite on this Diwali. The Palazzo will add to your extravagant and trendy approach in dressing. In all these suits is going to make jaws dropped. Pair it with nice juttis and silver jhumkas and go for minimal makeup to get genuine compliments. 

Remember, the colours you wear speak a lot about you and this Diwali, let your outfit shout for you that you are beautiful beyond description and powerful beyond measure. 

Love, 

Jyoti <3

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