What does woodblock printing mean?

Woodblock printing is a technique of printing text, images or patterns on paper or fabric. It is one of the oldest techniques known and practised to date. It was originated in China. Later the Japanese adopted the technique and within a short period, it got spread and flourished into a fine way of artistic expression.

 The technique of woodblock printing:

Woodblocks prepared as a relief matrix. It means that the areas to show white are cutaway with a chisel or knife, leaving the characters or image to show in black at the original surface level. The block is inked properly and then pressed hard against the fabric or paper to achieve the impression of that engraved pattern. These wood blocks are generally made up of sycamore, plane and pearwood. These may vary in size but ya, all of these are 2-3 inch thick. The art of carving on the wood is technically known as xylography.

At first, woodblock print was mainly used for printing calendars, auspicious charms and books on agriculture and medicine. Later with advancement and invention, different motives started getting engraved on the wood. These motifs when stamped on fabric resulted in beautiful patterns. For multiple colours, a separate block is used every time. The woodblock printing or hand block printing is now used in both fashion and interior industry.

 Everything now is mass printed and produced in modern and atomized ways still, the importance of this century-old and intensive tradition is alive. There are many villages in India where the craftsmen are practising and passing down this skill through generations. The prints from woodblock have been cherished for a long time; it has been drawing consumers from across the globe.

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What is slow fashion?

Regulating this action of ours, the term slow fashion has been coined by Kate Fletcher. The term slow fashion means slowing down the pace of our shopping and consumption for better and bigger causes. It is a conscious and mindful effort. It is a holistic and sustainable way of living.

“Slow fashion is about designing, producing, consuming and living better. It is not a time-based but an equality-based concept. It is not the opposite of fast - there is no dualism-but a different approach in which designers, buyers, retailers, and consumers are more aware of the impacts of products on workers, communities, and ecosystems. Slow fashion is about choice, information, cultural diversity, and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic(fashion) expression as well as durability and long-term engaging quality products,” Kate Fletcher.

With a fact like the H&M brand is burning 12 tons of unsold garments every year in spite of its ongoing sustainability effort compels the slow fashion movement to be known, accepted and practiced worldwide. Just follow three steps:

Shopless frequently

Look for sustainable brand and products

Love the few things you have, don’t leave them for landfills. (Repair, donate, upcycle, etc.)

Remember, we are responsible for all our actions and the future we give to the next generation.

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Why is slow fashion so expensive?

First, sustainable fabrics are made out of low-impact organic crops. These crops are grown typically without pesticides, synthetic fertilizer and not even modified genetically. There are strict guidelines for such organic fabrics and that’s why they fall expensive than any other synthetic material or recycled fabrics.

Second, how people are treated and paid who are designing or making sustainable clothing, also make a huge impact on the price tag. The brands which are honestly working on sustainable clothing have sweatshop-free and child labor free premises. They consider everything; health, environment and social impact. 

Brands of fast fashion keep throwing out new styles trend after trend. They are cheaper so that you fall for them and of inferior quality so that you discard them within short periods. The sustainable clothes last longer and since they are not based on-trend, they can be worn for n number of times.

Now tell, when you are buying less clothes (slow fashion) and the ones which will last long because of higher quality, won't they justify your action of paying a little higher than the usual course of shopping? Also, we feel that an amount spent on the planet, people and overall prosperity is not an expenditure, rather an investment.

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