What does woodblock printing mean?

Woodblock printing is a technique of printing text, images or patterns on paper or fabric. It is one of the oldest techniques known and practised to date. It was originated in China. Later the Japanese adopted the technique and within a short period, it got spread and flourished into a fine way of artistic expression.

 The technique of woodblock printing:

Woodblocks prepared as a relief matrix. It means that the areas to show white are cutaway with a chisel or knife, leaving the characters or image to show in black at the original surface level. The block is inked properly and then pressed hard against the fabric or paper to achieve the impression of that engraved pattern. These wood blocks are generally made up of sycamore, plane and pearwood. These may vary in size but ya, all of these are 2-3 inch thick. The art of carving on the wood is technically known as xylography.

At first, woodblock print was mainly used for printing calendars, auspicious charms and books on agriculture and medicine. Later with advancement and invention, different motives started getting engraved on the wood. These motifs when stamped on fabric resulted in beautiful patterns. For multiple colours, a separate block is used every time. The woodblock printing or hand block printing is now used in both fashion and interior industry.

 Everything now is mass printed and produced in modern and atomized ways still, the importance of this century-old and intensive tradition is alive. There are many villages in India where the craftsmen are practising and passing down this skill through generations. The prints from woodblock have been cherished for a long time; it has been drawing consumers from across the globe.

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What is slow fashion?

Regulating this action of ours, the term slow fashion has been coined by Kate Fletcher. The term slow fashion means slowing down the pace of our shopping and consumption for better and bigger causes. It is a conscious and mindful effort. It is a holistic and sustainable way of living.

“Slow fashion is about designing, producing, consuming and living better. It is not a time-based but an equality-based concept. It is not the opposite of fast - there is no dualism-but a different approach in which designers, buyers, retailers, and consumers are more aware of the impacts of products on workers, communities, and ecosystems. Slow fashion is about choice, information, cultural diversity, and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic(fashion) expression as well as durability and long-term engaging quality products,” Kate Fletcher.

With a fact like the H&M brand is burning 12 tons of unsold garments every year in spite of its ongoing sustainability effort compels the slow fashion movement to be known, accepted and practiced worldwide. Just follow three steps:

Shopless frequently

Look for sustainable brand and products

Love the few things you have, don’t leave them for landfills. (Repair, donate, upcycle, etc.)

Remember, we are responsible for all our actions and the future we give to the next generation.

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Why is slow fashion so expensive?

First, sustainable fabrics are made out of low-impact organic crops. These crops are grown typically without pesticides, synthetic fertilizer and not even modified genetically. There are strict guidelines for such organic fabrics and that’s why they fall expensive than any other synthetic material or recycled fabrics.

Second, how people are treated and paid who are designing or making sustainable clothing, also make a huge impact on the price tag. The brands which are honestly working on sustainable clothing have sweatshop-free and child labor free premises. They consider everything; health, environment and social impact. 

Brands of fast fashion keep throwing out new styles trend after trend. They are cheaper so that you fall for them and of inferior quality so that you discard them within short periods. The sustainable clothes last longer and since they are not based on-trend, they can be worn for n number of times.

Now tell, when you are buying less clothes (slow fashion) and the ones which will last long because of higher quality, won't they justify your action of paying a little higher than the usual course of shopping? Also, we feel that an amount spent on the planet, people and overall prosperity is not an expenditure, rather an investment.

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Kolkata – Culture, Trends and Fashion

History

Kolkata is known for the most influencing culture in India. Visiting the streets of Kolkata shows you an extraordinary passion in people. According to the evidence of Archeological study, this place shaped in 1690 with the advent of British. The East Indian Company at that time accompanied a village “Kolkata" (Kolkata in present) that was very important for establishing construction firms. Over the time the village contributed many educational advantages for the British.

Language                                                                                                                

The literacy rate is quite high of Kolkata so you will see language diversity here but most of the people speak the Bengali language. The other languages that are open in the region are Oriya, Urdu, Gujarati, and Tamil in some regions. Additionally, a majority of people speak English language here.

Food

Food trend in Kolkata is very specific. The varieties of sweets and fast food dishes make extraordinary taste. In addition, spicy, Chinese and rice with fish curry and more are yummy dishes in the city.

Art

The famous crafting in Kolkata comes with wall painting and fancy dolls. Besides, the ornamental and stonework are superior in this city.

Festival

Kolkata has many religious trends like Durga Pooja, Kali Pooja, and Dol Poornima. Durga Pooja is the most popular celebration among the people that hugely specifies the devoted culture of Kolkata.

Shopping

Kolkata is a well-liked place for shopping with many pleasurable shopping stores. The enriched places include all local and international items at affordable price. New market, College Street, Shyambazaar, and Hatibagan markets are some famous destinations in Kolkata for shopping.

Fashion Sense in Kolkata

In Kolkata, the trendy fashion among people includes a diverse pattern of kurtas, pants, and sarees etc. Different clothing materials like cotton, silk, and Chiffon generally are used in draping the dresses. At the time of cultural worship Durga Pooja, people make an individual fashion style with fashionable elements and accessories to keep alive the tradition. Women choose their favorite palazzo with kurta and colorful tunic sarees.

Furthermore, the ethnic age-group of women in Kolkata goes for the fabulous colors as per the complexion. A number of pastel colors like coral pink, purple, sky blue and much more give the most attractive ethnic look all the time.

Street Boutique

In Kolkata, there are thousands of fashion destinations that add modern and classic patterns of outfits. Some popular fashion boutiques of Kolkata-

1.      Needle murmur

In this fashion store, you can find a good collection of outfits for men and women. This small boutique adds kurtis, dupattas, stoles, and sarees and several kinds of women dresses patterns. The destination is located at Ballyganj place – 82/9A, Kolkata – 700019

2.      Fanetta

Fanetta is one of the most popular fashion store located in Kolkata. This beautiful place provides the ultimate choice of women clothing brands such as straight kurta, flared kurta, ikat kurta, floral and pastel designs etc. Fanetta could give you a good level of fashion experience with classic styles. This place is located at- 1^st floor, 102B, Ballygunge Place, Kolkata - 700019

3.      Vrindaban boutique

At this place, you will see the assortment of women kurtas, sarees, and other customized outfits. The best thing at this boutique is that customers can put their preference and then the outfits are customized accordingly. Location- 377/C, Prince Anwar Shah Rd, Kolkata- 700068

4.      Berries

The collection for women fashion at this store adds a wide range of clothing varieties such as tops, kurtas, sarees, lehngas, and skirts etc. Besides, you can find customized dresses for all age groups. Location of Berries- GB84, Rajdanga Main Road, East Kasba, Kolkata- 700197

Content source: https://kolkatalifestyle.com

Source of Natural Colorants for Hand Block Prints

Introduction

Using natural and vegetables colors for dying fabrics and other materials is one of the dates back arts in India. Carrying out tests of fruit and vegetable colors has come as better results into hand block print art. Later many different colors were made using chemical elements but it came as harmful results in diseases like skin problem, itching, and infection etc.  So in the recent time in India, the experts are working to produce eco-friendly colorants and experimenting with various natural sources. 

Most of the natural sources are produced from plants and fruits (leaves, flowers, fruits, seeds, bark, roots, berries etc).  In addition, there are lots of basic origins colorants are extracted from-

Indigo Blue

Indigo is the most popular dye of ancient’s time implemented to color a variety of fabric materials. It is extracted from the leaves of Indigo Ferra Tinctoria. Some fabrics like silk, cotton, and wool can be colored using Indigo blue. Likewise, it is implemented in hand block printing to stamp designs onto women clothing accessories moderately such as scarves, dupattas, and kurtas etc.

Kamala Pigment

This beautiful color is extorted from the flower of Kamala plant. This pigment is good for dying silk and wool fabrics. Leaving yellow shades, it produces brightness to the outfits.

Manju Fruit

It is also used for coloring silk and wool materials. It produces gray-cream color shades with the amalgamation of iron and alum. Mostly, this dye is used to create golden prints onto light and shade fabrics.

Madder

 In the historic time, Madder was used in Egypt.  Madder (Rubia Cardifolia) is a good source of dye, commonly produces colorants like pink, red and orange. Moreover, Madder contains about 20 compounds of colors. Red and purple colors in the chemical blends construct a good range of natural colorants. 

Alizarin

Alizarin is extracted from the roots of Indian Madder. It also produces multiple color shades as Madder gives. It contains red, pink and purple with better dying fastness. Alizarin printing is known as the most used technique in hand block printing. Red and maroon both are basic natural colors implemented as essential rudiments in hand block printing.

Wrapping Up

Indian textile industries deal with a massive expertise in producing the technologies of natural colorants production.  From the ancient time, India has been revealing the working knowledge of pigmentation across the world. In the recent time, we have found diverse shades using natural sources and now implementing those for coloring cotton, silk, and wool fabrics.

JOVI™ Fashion is a women clothing online store, includes a variety of hand block printed outfits for women like Anarkali kurta with golden prints, ikat printed dress, straight kurta with indigo prints and red printed scarves. For any inquiry: jo@jovifashion.com

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women kurtas collection online

Round neck Straight Kurta with front button and Straight pants! JOVI™ Fashion includes some essential modes of kurta sets like printed kurta with side gathered, plain flared kurta, and Angrakha style etc.

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Must-Have Clothing Guide for Winter

The weather cools down and now it is enough to think about the wearing materials should have in the winter time. So, you need to add multiple items in your wardrobe that are useful in winter but what way you are going to fight with your fashion sense.  For this chic season, everyone wants to prepare a way of winter essentials without giving up fashion sense but how is it heading to be simple to stay comfortable in this cold time? Let’s explain some significant warm dresses that could help you to set a fitting layer without compromising with the fashion-

1.      Turtleneck

Chic Turtleneck is a beautiful essential that keeps your style live and set a foundation for your winter clothes. This versatile and trickier top throws an unexpected dressing sense and transforms your fashion to street style. There are a number of this chic pattern make you more effortless and cozy. In addition, Turtleneck with jeans and long cardigan can give you a complete slaying outfit look.

2.      Hooded Rain Jacket

Sometimes we face an unexpected rainy winter time and we need to layer a protective or water-resistant jacket. A hooded rain outfit can be the best option. You can choose from multiple colors but black and white is all time good in order to uphold your fashion.

3.      Woolen Coat/Jacket

Wool Jacket is the most popular chic outfits you can see most of the people wearing in winter season especially in December and January.  The fashionable long woolen coat throws a bold and shining statement that takes you to fashion-forward all-time in winter. There are multiple colors include gray, navy, white, and black and many other hues. So, adding a wool coat or jacket could make sure your weariness chicer.

4.      Scarf

You should not forget to add a cozy warm scarf when you are layering some beautiful outfits in the cold season. A scarf is experimental when you are wearing that different mode like closely wrapped around the neck or loose enough. Besides, you can invest a few neutral colors that present you more stylish in the time.

5.      Long Leggings

Winter is the perfect time to apply different vibrant and long printed leggings in your fashion. Wearing a tight solid legging under the woolen jacket or skirt could add a warmth layer and keep you stay ahead in winter wear trends. So, wearing thick enough long leggings can hold the warmth and make you comfy without giving up your style in this season.

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